Strategic Marketing & Communications Consulting

If It Matters To You, It Matters To Us

We translate purpose into clear strategy, thoughtful storytelling, & meaningful growth.

What We Help You Build

Strategic marketing and communications support designed to bring alignment and momentum to the work that matters most to you. We are here to bring you the Foundational Marketing Strategy your small business deserves.

Our services are available as acute projects or ongoing retainer support, depending on your needs.

Foundational Marketing

Crafting strategic marketing plans, campaign strategies, and actionable roadmaps aligned to goals, capacity, and growth stage.

Branding & Identity

Defining who you are, what you stand for, and how to communicate it consistently to the right audience at the right time.

Social Media Management

Building consistent, human-centered social presence in the digital space that supports connection, credibility, and growth.

SEO, GEO, & Discoverability

Strengthening your online presence through thoughtful, data-informed digital strategy and execution while improving visibility and discoverability.

Website Design, Refresh, & Maintenance

Modern website strategy, design, and optimization that align your digital presence with your business objectives.

Fractional Marketing Leadership

Serving as a strategic marketing partner for teams that need senior-level guidance without full-time overhead.

Our Clients

We work with good people doing meaningful work, and we give those partnerships our full attention. We believe who we work with matters as much as the work itself.

“It Matters Marketing understood us from the start. They didn’t jump straight to tactics, instead they focused on the foundation first, helping us clarify our positioning, messaging, and overall direction. That foundational marketing work proved immediately valuable and continues to guide how we show up and grow. As a veteran-owned company, it was very rewarding to have another veteran-owned company flawlessly execute this critical part of our start-up journey. I would absolutely recommend It Matters to any organization."

"Taylor took the time to understand not just what we do, but why we do it. Her ability to turn complex maritime operations into clear, strategic messaging helped position our brand in the right places quickly. As a veteran-owned organization, we needed a partner who could quickly understand our mission and communicate it effectively, and IMM did that. It never felt transactional, it felt like having another trusted member of our team."

"Before working with It Matters Marketing, we had a vision for Sitka Lighthouse but Taylor and her team brought an incredibly impactful level of intentional strategy to it. She helped us define who we are. Sitka Lighthouse is a deeply personal and place-anchored brand and Taylor honored that. She didn’t impose a templated formula, she uncovered the truth of what makes this place powerful and translated it into a brand we are proud to stand behind.If you are building something that matters and want clarity, alignment, and long-term strategy rather than quick tactics then It Matters is the partner you want to have."

Meet Our Founder

Taylor Dorsey, a Marine Corps veteran and strategic communications professional, brings over a decade of marketing and communications experience and leadership that is grounded in service, integrity, and human-centered storytelling.

Tell Us What Matters To You.

Let’s talk about what matters most to you and where you want to go next.